Primetime news & Events

The Importance of Ethics

Dr. Paul Voss is a man deeply influenced by the works of Shakespeare, Aristotle, Socrates and Michealangelo. As an Associate Professor at Georgia State, he uses these works to weave a narrative of cultural insight and ethics.

This love of history’s greatest thinkers and artists is the backbone of Ethikos, his consultancy specializing in culture, leadership and executive coaching. Dr. Voss applies Aristotelian virtue ethics (prudence, justice, temperance and fortitude) to operational excellence and helps companies like GE, FedEx, Chick-Fil-A and Primus establish ethical frameworks.

“Working with Voss has been an investment in integrity,” says Primus Chairman of the Board Rich O’Connell. “We feel strongly about what we do and how we do it. That’s why we’ve had Voss as our ethics advisor for more than 17 years.”

Voss reports directly to ownership and regularly addresses the Primus team at company meetings. His message: work diligently and with honesty. “Transparency is the key,” said O’Connell. “When you’re working honestly, you can be transparent. This is one of the reasons Primus has a long list of repeat clients. We are honest and transparent with them.”

Having an ethics consultant is a differentiator for Primus. The benefits include:

  • Builds trust across clients, vendors, internal team members, public officials
  • Enhances communication and collaboration
  • Promotes accountability and adaptability under pressure
  • Positions Primus as a trusted partner in the cold storage and manufacturing industries

“I attribute Primus’ success to our strong foundation in ethics,” O’Connell said. “We have benefited from our investment in Voss many times over.”

For more on Dr. Voss and his company Ethikos, visit https://www.ethikos.com.

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